Brad Litwin's Resume
Digital Marketing Experience
A2 Hosting
Product Development Specialist
April 2021-May 2024
Collaborated directly with the CEO to develop and revamp product lines, leading initiatives to improve and re-launch products, enhance pricing strategies, and optimize onboarding experiences.
Developed entire email automation systems, revamped welcome emails, and optimized email onboarding processes to enhance customer engagement and retention.
Played a crucial role in creating and managing an internal WordPress control panel, focusing on content layout and reporting KPIs using Mixpanel from the ground up.
Conducted extensive pricing model analysis, transitioned legacy product users to new offerings, and executed competitive research to maintain a comprehensive board of competitive intelligence.
Worked closely with developers, engineers, marketing, and support teams, serving as a major hub of information and facilitating effective communication across departments.
Championed and implemented streamlined onboarding processes, ensuring smoother transitions and addressing any obstacles that arose, ultimately improving user experience.
Awarded Employee of the Quarter for contributions to product development, marketing strategies, and overall company growth, demonstrating a unique blend of analytical and creative skills.
A2 Hosting
Marketing Manager
September 2007-April 2021
Led the full administration of the in-house affiliate program, securing major partners and significantly growing the program through strategic partnerships and effective commission structures.
Improved SEO rankings, developed email content and PPC strategies, and managed affiliate programs, resulting in substantial growth in the affiliate program and overall online visibility.
Attained 98% organic traffic growth YOY, 25% Google PPC sales increase and 53% sales growth in affiliate channel leading to 39% YOY revenue growth.
Attained 69% organic traffic growth YOY, 11% affiliate sales growth and 80% Google PPC sales growth leading to 48% revenue growth YOY.
Designed and implemented SEO strategies, managed multiple search engine PPC campaigns including using Google Ads, and achieved substantial increases in organic search traffic and rankings.
Wrote and managed web page content, blog posts, monthly customer newsletters, and press releases.
Created a detailed suite of marketing statistics to track product performance, revenue channels, and traffic sources, providing insights through month-over-month and year-over-year comparisons.
Managed advertising campaigns on blogs, forums, and social networking sites and conducted ad buys
Think Partnership
Affiliate Marketing Manager
April 2005-September 2007
Facilitated full administration of client online marketing affiliate programs involving strategy development and content management to achieve key goals.
Education
Madonna University
B.S. in Marketing
September 2001-May 2005
3.9752 cumulative GPA (on a 4 - point scale)
Meta and Bernard Landuyt Award - Top Overall Business Student
Highest Honors - Highest GPA among Marketing Students
Delta Mu Delta honor fraternity member